so, once again Hikki is endorsing cell phones again... she hasn't worked with any phone companies since the days of DoCoMo's FOMA campaign ...

But yeah ... Hikki's new CM with au KDDI led me to this site, http://www.kddi.com/ad/index.html
where i watched a bunch of the KDDI cm ... just to kinda see where Japanese phones are at nowadays ...
Back in the DoCoMo FOMA days ... which was like 2002 i think? ... they were advertising camera and video phones that allowed you to make video calls.

Now with some of these new au KDDI phones, they have 4GB memory (or more i think) for playing music, sorta like an ipod, and connectivity for you to download music. They have CELLULAR BLOGGING! Which is cool! ... They also have live GPS navigation maps. And you can use your phone as a virtual debit card to pay for stuff...

Now I wonder how long it will take for these technologies to permeate over to the rest of the world...