Yeah, it stopped abruptly and the promotion wasn't even long enough to push further success.

Most probably she got bored of it. Who knows? She's already quite successful so maybe she got bored since TitO did not get the response that she expected. (assuming that she expected profoundly huge response) OR maybe something did happened because of IDJ. Were they really keen to promote the album in the first album? We all don't know. Maybe they did but they gave up half way.

This whole thing is sad, I was hoping that Utada would make it big then at least there would be more radio stations playing her songs. Come Back to Me was only played for a VERY VERY short period of time in my country. It's safe to say that the song per se did not get sufficient promotion/attention. I'm just curious... do your local radio stations still play her songs?

And I do agree that it's weird how she stopped blogging about TitO after she recovered from her sickness. You guys are right, she acted as if it does not exist, which kinda frustrates me.