Well, English language albums do not sell in Japan...
Exodus did well only because it was her first try.

I have a friend who is an Utada fan(I'm only an occational fan),
but she wasn't interested in Exodus because she doesn't understand English at all.

Japanese fans seem to make a clear distinction between an EMI Japan artist
宇多田ヒカル and an Island Def Jam artist Utada.

Normally, if a foreign artist sell more than 100,000 copies of an album,
it's considered to be a big success. Considering that, TITO is doing
really well IMO. I really don't understand people who are saying
things like TITO isn't doing well in Japan 'cos it is doing well.